Summary: Forge Pro pivots to institutional trading focus

Why It Matters: The platform is shifting its primary message away from general private share trading to target high-value institutional investors. This suggests a move to compete more directly with professional brokerage tools rather than individual retail platforms.

What Changed:

• The main headline changed from "Welcome To Forge" to "Forge Pro - Institutional Trading Meets Private Market Investing."
• The homepage now highlights professional features like live order books, trade management, and advanced analytics.
• New sections were added specifically for Venture Capitalists, Hedge Funds, Family Offices, and Asset Managers.
• Detailed descriptions of "Price Discovery Data" and "Firmographic Data" replaced general information about buying and selling shares.
• The call to action changed from "Buy and Sell Shares" to "Connect With A Specialist."