January 26, 2026 ongoing Get alerts for respond.io

Summary: Respond.io updates pricing to a contact-based model

Why It Matters: The competitor is shifting how they charge customers. They now bill based on "Monthly Active Contacts" rather than just flat fees or user seats. This could make the platform more expensive for businesses with high chat volumes but fewer users.

What Changed:

  • Changed the page focus from a general product overview to a detailed pricing page.
  • Introduced a "Monthly Active Contacts" (MAC) billing system where users pay for the number of people they talk to each month.
  • Set specific plan prices: Starter ($79/mo), Growth ($159/mo), and Advanced ($279/mo).
  • Added a 7-day free trial that includes 1,000 Monthly Active Contacts.
  • Included a detailed FAQ section explaining WhatsApp fees, AI Agent costs, and data security.
  • Removed several direct comparison links and footer navigation items from the main view.
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