Summary: Trilogy Jewellers launches a customer referral program

Why It Matters: The competitor is now using its existing customer base to find new buyers. This could lower their cost to find customers and increase brand loyalty through rewards.

What Changed:

• Added a "Refer and Earn" program where customers get rewards for sharing unique links.
• Added a detailed FAQ and Terms of Service section for the new referral system.
• Updated the homepage to a full product catalog view with advanced filtering.
• Added specific filters for watch brand, price, case size, material, and year.
• Expanded the brand list to include Arnold & Son, Franck Muller, and Jacob & Co.
• Added a newsletter sign-up prompt and a cookie consent banner.