Summary:
Nike launches Valentine's Day and Lunar New Year shops
Why It Matters:
The website is shifting focus to upcoming seasonal holidays and promoting its running app to keep customers engaged during the winter months.
What Changed:
- Added "Valentine's Day Shop" to Men's, Women's, Kids', and Jordan categories.
- Added "Lunar New Year Collection" to Men's, Women's, and Kids' menus.
- Changed the main page focus to promote the Nike Run Club App.
- Added new "Travel Collection" links for Men and Women.
- Added "Custom Shoes" links to the Men's and Women's footwear sections.
- Removed several international location links from the footer.