January 15, 2026 ongoing Get alerts for nike.com

Summary: Nike launches Valentine's Day and Lunar New Year shops

Why It Matters: The website is shifting focus to upcoming seasonal holidays and promoting its running app to keep customers engaged during the winter months.

What Changed:

  • Added "Valentine's Day Shop" to Men's, Women's, Kids', and Jordan categories.
  • Added "Lunar New Year Collection" to Men's, Women's, and Kids' menus.
  • Changed the main page focus to promote the Nike Run Club App.
  • Added new "Travel Collection" links for Men and Women.
  • Added "Custom Shoes" links to the Men's and Women's footwear sections.
  • Removed several international location links from the footer.
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