Summary:
Appcues rebrands as a Digital Adoption Platform
Why It Matters:
The product is moving away from general "growth moments" to a more specific category. This helps them compete directly with other enterprise digital adoption tools.
What Changed:
- The main headline changed from "Turn behavior into growth moments" to "Digital Adoption & Product Experience Platform."
- Several resource links were removed from the footer, including the Product Adoption Academy, Courses, Workshops, and Templates.
- The "PLG Collective" and "Product-led Experience Report" links were removed from the resources section.