January 30, 2026 ongoing Get alerts for appcues.com

Summary: Appcues rebrands as a Digital Adoption Platform

Why It Matters: The product is moving away from general "growth moments" to a more specific category. This helps them compete directly with other enterprise digital adoption tools.

What Changed:

  • The main headline changed from "Turn behavior into growth moments" to "Digital Adoption & Product Experience Platform."
  • Several resource links were removed from the footer, including the Product Adoption Academy, Courses, Workshops, and Templates.
  • The "PLG Collective" and "Product-led Experience Report" links were removed from the resources section.
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