Summary: Mastercard Dynamic Yield pivots to lead generation

Why It Matters: The website has removed its extensive product education and resource library. It now focuses almost entirely on a lead capture form to get a demo. This suggests a shift toward a more sales-led approach for their "Experience OS."

What Changed:

• The homepage headline changed from "Personalization & Experimentation Pioneers" to "Discover the Operating System for Personalization."
• Removed the entire main navigation menu, including links to Product, Solutions, and the Learning Center.
• Removed over 20,000 characters of content, including case studies, integration lists, and educational articles.
• Replaced the detailed homepage with a "one of a kind" personalized demo request form.
• Added a specific option for users to "Submit a RFP" (Request for Proposal) directly on the main page.