Summary: Nirvana Brewery launches 30% off new customer offer

Why It Matters: The brewery is moving from a 10% discount to a much larger 30% discount for first-time buyers. This suggests a aggressive push to acquire new customers now that the "Dry Jan" seasonal promotion has ended.

What Changed:

• Replaced "STOCK UP NOW FOR DRY JAN!" banners with "NEW CUSTOMER OFFER: 30% OFF FIRST ORDER!"
• Added a specific discount code: NEW2NIRVANA30.
• Updated the "500ml Mixed Case" product status to "Sold out."
• Added a new "Unlock Offer" button to the email subscription section in the footer.