February 6, 2026 ongoing Get alerts for listrak.com

Summary: Listrak rebrands as a Marketing Automation Platform

Why It Matters: The company is moving away from "Person-First" branding in its page title. They are now using a more standard industry term that people search for more often.

What Changed:

  • Changed the main page title from "Person-First Marketing Platform" to "Marketing Automation Platform."
  • Fixed a small typo in the 2022 Holiday Playbook section by changing "A plann" to "A planning."
  • Removed a small text fragment from the bottom of the page.
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