Summary: Reform adds predictive lead scoring and data security guides

Why It Matters: Reform is shifting its content focus from basic form design to advanced topics like lead quality and data protection. This suggests they are targeting larger companies that care about sales math and security.

What Changed:

• Replaced a blog post about mobile-friendly forms with a new guide on validating predictive lead scoring models.
• Replaced a blog post about CRM data and email campaigns with a new guide on form data access control and security best practices.
• Removed a direct link to the Terms of Service from the very bottom of the page.