Summary: ikas launches 25% discount and free shipping credits

Why It Matters: The competitor is using aggressive financial incentives and localized marketing to attract new merchants and encourage them to switch platforms.

What Changed:

• Added a 25% net discount offer for new users.
• Introduced a gift of up to 60,000 TL in shipping credits for new stores.
• Published several new case studies showing high revenue growth (up to 318%) for specific brands.
• Added free business tools including tax, shipping, and marketplace commission calculators.
• Shifted the primary website language and targeting to the Turkish market.
• Highlighted a "1st Place" award for customer satisfaction from a major review platform.