Summary:
Constant Contact adds tiered user segments
Why It Matters:
The platform is moving away from a one-size-fits-all message. By categorizing users as "Just starting out," "Up and running," or "Seasoned pro," they are trying to make their complex tool feel simpler for beginners while still appearing powerful for experts.
What Changed:
- Added a new navigation list of core features including Social Media, AI, and Events.
- Introduced three new user categories: "Just starting out," "Up and running," and "Seasoned pro."
- Added a new section titled "Trusted by experts. Loved by customers."
- Reorganized the "Everything you need" section to highlight a broader range of tools beyond just email.