November 4, 2025 ongoing Get alerts for nike.com

Summary: Nike adds new global regions

Why It Matters: Nike is growing its reach to more countries. This means they want to sell to more people around the world.

What Changed:

  • "New to Sale" was removed from the Men's and Kids' sections.
  • "Kylian Mbappé" was added to popular search terms.
  • The main banner changed from "PLAY HARD. WIN BIG." to "LA Loves a Sequel".
  • New country and language options were added for Switzerland, Turkey, Saudi Arabia, and other Middle Eastern countries.
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