Summary: Klaviyo launches 50+ new features for 2026

Why It Matters: The platform is moving beyond simple email tools to become a full "B2C CRM." They are adding many AI-driven features to handle both marketing and customer service in one place.

What Changed:

• Added a major announcement for 50+ new features designed for 2026 growth.
• Introduced "K:AI" agents specifically for Marketing and Customer Service.
• Added a new "Customer Hub" and "Helpdesk" to the core product lineup.
• Expanded channel support to include RCS for Business and WhatsApp marketing.
• Updated the 2025 BFCM recap with new holiday shopping trend data.
• Added a "Marketing Agent" that creates brand content automatically.