Summary: Photobox increases Photo Book discount to 50%

Why It Matters: The competitor is offering a larger discount for Mother's Day. This may attract customers looking for better value on high-priced items like photo books and wall art.

What Changed:

• The main discount for Photo Books and Wall Art increased from 40% to 50% on orders over £40.
• The "Mother's Day gifts" link was moved to a more prominent position in the navigation menu.
• The expiration date for the "BESTMUM26" promo code was removed from the main banner.
• Several customer reviews on the homepage were replaced with newer testimonials.