Summary: PostHog launches privacy-focused Web Analytics

Why It Matters: The product is moving beyond deep product analytics to compete directly with simple, privacy-first website tracking tools. They are specifically targeting users frustrated with Google Analytics 4 by offering a "cookieless" alternative that requires no complex setup.

What Changed:

• Added a dedicated Web Analytics section focused on tracking visitors, pageviews, and conversions.
• Introduced a "cookieless" tracking option to eliminate the need for cookie banners.
• Added a direct comparison table against Google Analytics 4 and Plausible.
• Included customer testimonials specifically highlighting the switch from Google Analytics and Plausible.
• Updated pricing to show that Web Analytics is now bundled for free with the first 1 million Product Analytics events.
• Added technical guides for specific use cases like tracking broken links (404s) in Next.js.