Summary:
VistaPrint adds wholesale printing and blind shipping
Why It Matters:
VistaPrint is now specifically targeting resellers and print brokers. By offering blind shipping, they allow other businesses to sell VistaPrint products as their own without the end customer knowing where they came from.
What Changed:
- The main page title changed from "Online Printing Services" to "Wholesale Printing for Resellers, Blind Shipping."
- The "Skip to main content" link now points to the Reseller Program page instead of the homepage.
- The account section now shows a "Sign in" prompt and a "Your cart is empty" message.
- A large amount of promotional product categories and brand names (like Yeti and Moleskine) were removed from the bottom of this specific page view.