Summary: Salesforce acquires Cimulate and rebrands Commerce Cloud

Why It Matters: Salesforce is moving deeper into AI-driven shopping and has renamed its main commerce product to "Agentforce Commerce." This shows a shift toward using autonomous AI agents to handle customer purchases and store management.

What Changed:

• Announced a definitive agreement to acquire Cimulate.
• Rebranded "Commerce Cloud" to "Agentforce Commerce."
• Added new performance data, including a 29% revenue increase for customers and 99.99% uptime.
• Shifted the homepage focus from general CRM features to specific ecommerce and "Agentic" shopping solutions.
• Introduced "Salesforce CTOs" as a new advisory service for AI and data goals.
• Added a "Starter Suite" for small businesses to launch direct-to-consumer stores quickly.