Summary:
Dagbladet launches "Korte Videoer" vertical feed
Why It Matters:
The competitor is shifting toward short-form video content to increase user engagement and time spent on the site. This mimics social media formats to capture a younger audience and create new ad placements.
What Changed:
- Added a new "Korte Videoer" (Short Videos) section featuring a vertical reel-style interface.
- Introduced specific video categories including "Reels" for news, entertainment, and life hacks.
- Updated the homepage layout to prioritize high-engagement video thumbnails over traditional text links.
- Removed several footer links and editorial transparency reports from the main landing view.