Summary: Zoho CRM launches new Enterprise CRM solution

Why It Matters: The company is shifting its focus toward larger businesses. They are adding specialized tools for specific industries like finance and life sciences to compete for bigger contracts.

What Changed:

• Added a dedicated "Enterprise CRM Solution" landing page.
• Introduced industry-specific categories for Life Science, Financial Services, Insurance, Retail, and Real Estate.
• Launched "Zoho POS" as a new retail point-of-sale product.
• Added "Zoho Spend" and "Zoho Procurement" to the finance product lineup.
• Introduced "DAP" (Digital Adoption Platform) to help users learn their software.
• Added "MCP" for building agentic AI workflows and prompts.