Summary: Lumos removes Christmas sale and holiday deals

Why It Matters: The holiday shopping season has ended for the brand. They are shifting focus back to their standard product lineup and full-price sales.

What Changed:

• Removed "Christmas Deals" from the top navigation menu.
• Replaced the holiday link with a "Best Seller" link pointing to the Lumos Ultra.
• Removed Christmas-themed promotional text and social media captions about "Christmas Mystery Boxes."
• Updated the Instagram feed section with new content focused on visibility and comfort standards.