Summary:
Constant Contact adds AI writing and SMS tools
Why It Matters:
The platform is moving beyond simple email to become a full digital marketing hub. They are adding modern tools like AI and text messaging to keep users from switching to newer competitors.
What Changed:
- Added AI writing assistance to help users draft emails faster.
- Launched SMS marketing features to reach customers via text.
- Introduced a "Multi-Account" solution specifically for franchises and large organizations.
- Updated pricing tiers to include a $12 "Lite" plan and an $80 "Premium" plan.
- Added social media tools to turn emails into social posts and track mentions.
- Included new industry-specific sections for Real Estate and Nonprofits.