Summary:
Reform adds cookieless tracking and lead routing guides
Why It Matters:
Reform is shifting its content focus toward technical marketing challenges like privacy-first tracking and automated lead management to attract more sophisticated B2B users.
What Changed:
- Replaced a blog post about predictive scoring benchmarks with a new guide on cookieless server-side tracking.
- Replaced a blog post about field mapping errors with a new guide on real-time lead routing best practices.
- Removed a duplicate link to the Terms of Service from the footer area.