January 9, 2026 ongoing Get alerts for reform.app

Summary: Reform adds cookieless tracking and lead routing guides

Why It Matters: Reform is shifting its content focus toward technical marketing challenges like privacy-first tracking and automated lead management to attract more sophisticated B2B users.

What Changed:

  • Replaced a blog post about predictive scoring benchmarks with a new guide on cookieless server-side tracking.
  • Replaced a blog post about field mapping errors with a new guide on real-time lead routing best practices.
  • Removed a duplicate link to the Terms of Service from the footer area.
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