Summary: Microsoft Dynamics 365 launches agentic AI apps

Why It Matters: The competitor is shifting its entire business suite toward "agentic" AI. This means their software doesn't just show data; it now uses autonomous agents to complete tasks for users in sales, finance, and supply chain.

What Changed:

• The homepage now focuses entirely on Microsoft Dynamics 365 instead of general Microsoft products.
• Added a new "agentic" branding for CRM and ERP solutions.
• Introduced autonomous agents that can handle business tasks without human help.
• Added specific ROI data, such as a 40% reduction in call times and 14% higher technician productivity.
• Launched a "Frontier Firm" marketing campaign focused on AI-led business transformation.
• Added a direct "Compare plans and pricing" section for business apps.