Summary: Empower adds Personal Strategy offer

Why It Matters: They are trying to get more people to sign up for their Personal Strategy service.

What Changed:

  • A new section was added promoting "Empower Personal Strategy®" with an offer for 2 months of no advisory fees for those who invest $250K.
  • The navigation dropdown for "Wealth Management" removed "Wealth management overview" and now lists "Private Client" and "Personal Strategy" directly.
  • The "Wealth management overview" section was moved lower on the page.
  • Some numbers and references in the footer changed. For example, a reference to "assets under administration" changed from "in assets under administration 1" to "in retirement savings of 19 million individuals entrusted to us 1".
  • A new reference was added: "qualified, nonqualified, and pension plans’ provider of choice 4".
  • The numbering for some footnotes changed.
Track companies like personalcapital.com
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →