Summary: Ethics Archery adds Victory arrow shafts to shop

Why It Matters: The store is growing its product line by adding a well-known brand. They also made their website menu easier to use.

What Changed:

  • Added Victory arrow shafts to the product catalog.
  • Renamed the "COMPONENTS" menu section to "SHOP."
  • Simplified several menu category names, such as changing "MERCH & APPAREL" to "Logo Merch & Apparel."
  • Added a direct "Become a Dealer" link to the main navigation.
  • Updated the website code to include descriptive titles for menu links.
Track companies like ethicsarchery.com
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →