Summary: UAG adds free shipping on orders over $49

Why It Matters: Shipping costs are a major factor in online shopping decisions. By offering free shipping at a specific price point, the competitor is likely trying to increase the average amount of money customers spend in one visit.

What Changed:

• Added a new promotional banner for free shipping on orders above $49.
• Introduced a $5 flat rate for orders under $49.
• Listed specific shipping exclusions for large items like backpacks and certain case series.
• Added a cookie consent banner for user privacy and tracking.
• Expanded the homepage with "Original Art" and "Trending Gear" product carousels featuring various iPhone 15, 16, and 17 cases.