August 18, 2025 90-day analysis Get alerts for hootsuite.com

Summary: OwlyGPT AI assistant launched

Why It Matters: Hootsuite added a new AI tool.

What Changed:

  • "Social media AI assistant" was added to the top features list.
  • "Introducing OwlyGPT: The AI trained on real-time social trends" section was added.
  • The main headline changed from "Save time and get REAL results on social media. Hootsuite makes it easy." to "Drive real business impact with real-time social insights. Hootsuite makes it easy."
  • A new image of a social media content calendar interface was added.
  • The "Explore Hootsuite features" section added a new part called "Strategize smarter with social-first AI."
  • The "Analyze social media performance" section was reworded.
  • The "Schedule posts and create content" section was reworded.
  • The "Respond to messages and comments" section was reworded.
  • The "Track mentions, keywords, and trends" section was reworded.
  • The "Resources" section removed "Courses" and "Free tools" from the main navigation, but "Free tools" was added back in the footer.
  • The "Social media competitor analysis" resource link was updated.
  • The social media posts shown on the page were updated with new dates and content.
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