Summary: Eclincher shifts focus to social and web listening

Why It Matters: The company is moving its marketing focus away from executive reporting and toward deep brand intelligence. This suggests they see more value in helping users find online conversations than in proving ROI to bosses.

What Changed:

• Replaced a blog post about "ROI & Executive Attribution" with a new one about "Social & Web Listening."
• Added the word "compliance" to the end of the security and data privacy section.
• Updated the title of the "Local SEO Ranking & Keywords Auditor" section to "Local SEO Insights."