Summary: BuiltWith launches detailed Plans & Pricing page

Why It Matters: The competitor is now more transparent about their costs and plan limits. This makes it easier for potential customers to compare their value against yours.

What Changed:

• Replaced the general homepage content with a dedicated "Plans & Pricing" layout.
• Added three clear pricing tiers: Basic ($295/mo), Pro ($495/mo), and Team ($995/mo).
• Listed specific limits for technologies, keywords, and retail reports for each plan.
• Added a detailed FAQ section covering cancellations, data sources, and payment methods.
• Highlighted specific CRM integrations like Pardot, Zoho, and HubSpot as core plan features.
• Introduced physical perks like free t-shirts and caps for long-term users.