Summary:
Athena adds ROI and delegation style matching
Why It Matters:
Athena is shifting its message from just "hiring an assistant" to the financial and emotional benefits of delegation. They are also highlighting a more personalized matching process based on how a leader actually works.
What Changed:
- Added a new headline focusing on "immediate relief" and "real ROI."
- Introduced a new value proposition: teaching users what and how to delegate.
- Added a specific claim about matching assistants to a user's "individual leadership and delegation style."
- Removed the section mentioning support for leaders at "world’s top companies."