Summary: Klaviyo adds AI Marketing Platform and AI Agents

Why It Matters: Klaviyo is putting a big focus on AI to help businesses with marketing and customer service. This could make their tools much stronger for users.

What Changed:

• The main title changed from "Marketing Platform" to "AI Marketing Platform & B2C CRM".
• "WhatsApp" was added to the main title.
• A new section called "Meet K:AI" was added, highlighting "Marketing Agent".
• A new section about "Service that drives revenue across B2C CRM" was added, featuring "K:AI Customer Agent" and "Klaviyo Helpdesk".
• The "Platform" menu now includes "Klaviyo AI (K:AI)" with new AI agents and features.
• The "TOP PRODUCTS + FEATURES" menu was added, listing new AI-related products.
• The "SPOTLIGHT" section was updated to feature "Marketing Agent" and "Customer Agent".
• The "Wait, a CRM for B2C?" section now says "AI-first platform".
• New sections were added for "AI that actually does the work", "Marketing that carries the conversation", "Service that solves and sells", "Analytics that deliver your next win", and "CDP power that gives you the full data story", all highlighting AI features.
• The "Inspiring your next move" section added a "How to win BFCM with Klaviyo" link.
• The footer navigation was updated to include "Careers" and remove the old "Why Klaviyo" section.