Summary: Muse shifts discount focus to headbands

Why It Matters: The company is changing how they talk about their New Year sale. They are now highlighting the hardware itself rather than the software bundles. They are also expanding their shipping or regional presence in Europe.

What Changed:

  • The "NEWYEAR" discount text changed from "20% off premium bundles" to "20% off Muse headbands."
  • The product name "Muse S" was updated to "Muse S Athena" in the benefits section.
  • The "Recovery" section was renamed to "Sleep & Recovery."
  • New descriptions were added for sleep features, including "Sleep Assist" and "Deep Sleep Boost."
  • Italy, Switzerland, and "Rest of Europe" were added to the regional location list.
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