Summary: Hearns Hobbies launches 10% referral rewards

Why It Matters: The store is now using its existing customers to find new buyers. By offering a 10% discount to both the sender and the receiver, they are trying to lower their cost of getting new sales.

What Changed:

• Added a new "Referral Rewards" program to the website.
• Introduced a 10% discount for customers who refer a friend.
• Introduced a 10% discount for new friends who make their first purchase.
• Updated the page title to focus on "Hobby Brands In Australia."
• Removed a specific AI-powered search assistant ("Camilla") and its suggested search prompts from the footer.