Summary: Kount migrates website to Equifax.com

Why It Matters: Kount is being fully integrated into its parent company, Equifax. This transition often leads to changes in how a product is sold, supported, or bundled, which can create temporary confusion or friction for their existing customers.

What Changed:

• The website now features a prominent "We’re Moving!" announcement at the top of the page.
• Most navigation links, including "Why Kount," "Solutions," "Industries," and "Pricing," have been removed.
• The "Talk to an Expert" lead capture forms and several resource sections (Blog, Case Studies, Videos) were deleted.
• Users are being redirected to the Equifax business identity and fraud subdomain.