Summary: Forge Pro pivots to institutional trading focus

Why It Matters: The platform is shifting its main message away from individual investors and toward professional firms. This suggests they are prioritizing high-volume institutional users over smaller retail participants.

What Changed:

  • The main headline changed from "Welcome To Forge - The Place To Buy And Sell Private Market Shares" to "Forge Pro - Institutional Trading Meets Private Market Investing."
  • Removed the general marketplace overview and replaced it with a detailed feature list for Forge Pro.
  • Added specific sections for institutional trade management, price discovery data, and private market analytics.
  • Added a "Who we serve" section targeting Venture Capitalists, Hedge Funds, Family Offices, and Asset Managers.
  • Replaced the list of trending private company stocks with a "Connect With A Specialist" call to action for institutional accounts.
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