Summary:
RCMA adds Scale Plastic Model Kits to homepage
Why It Matters:
The competitor is shifting its focus from radio-controlled items to static plastic model kits. This change in website titles and navigation suggests they are targeting a different type of hobbyist to grow their sales.
What Changed:
- The main website title changed from "RCMA Model & Hobby Shop for RC Cars..." to "Scale Plastic Model Kits | RCMA Model & Hobby Shop."
- The "Skip to main content" link now points directly to the model kits section instead of the home page.
- A large amount of new text and links for specific model kit categories like construction vehicles and diecast models was added to the page.
- The "Sign in" link was removed from the top navigation area.