January 11, 2026 90-day analysis Get alerts for manychat.com

Summary: Manychat adds "Follow to DM" automation feature

Why It Matters: The product is focusing more on converting new followers into leads immediately. This change suggests they see high value in automating the very first interaction a user has with a brand.

What Changed:

  • Added "Follow to DM" as a specific use case in the navigation menu.
  • Updated the "After Manychat" section headline from "Get back to what you love" to "Less grind and more pay."
  • Replaced the "Send welcome messages" feature highlight with "Say hi to new followers."
  • Added a new section describing how to automatically DM new followers with freebies or offers.
  • Removed a promotional banner for the "Instagram Summit" event.
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