Summary: Lomi launches $200 discount on Lomi 3

Why It Matters: The competitor is using a large price drop and a new trial period to lower the barrier for new customers. They are also shifting focus toward a subscription-based "Membership Plus" model for recurring revenue.

What Changed:

• Added a $200 discount for the Lomi 3 food recycler.
• Introduced a "3 Month Trial" offer for new users.
• Added "Membership Plus," a subscription service for filters and extended warranty.
• Updated the website with social media video testimonials from TikTok and Instagram creators.
• Expanded the navigation menu to include international sites for the EU and UK.
• Added a "What can go in Lomi" guide and digital manuals for different models.