Summary: Amazon Bedrock adds AgentCore

Why It Matters: This change shows Amazon Bedrock is focusing on tools for building and running AI agents.

What Changed:

• Update "Sign in" to "Sign in to console"
• Update "Create Account" to "Create account"
• Add "AgentCore" to the navigation menu
• Add "Deploy and manage agents at scale with Amazon Bedrock AgentCore" headline
• Add "Fast-track your generative AI applications and agents from prototype to production with confidence" headline
• Add "Get started with Amazon Bedrock" button
• Add "Try free demo" button
• Update "The easiest way to build and scale generative AI applications with foundation models" to "Amazon Bedrock is a comprehensive, secure, and flexible service for building generative AI applications and agents."
• Update description of Amazon Bedrock to include agents, services to deploy and operate agents, and tools for fine-tuning, safeguarding, and optimizing models.
• Remove "How customers are innovating with generative AI on Amazon Bedrock" section
• Remove "Amazon Bedrock demo Watch this video to see Swami Sivasubramanian, Vice President of Data and AI at AWS, walk through a demo highlighting how you can create new customer experiences using Amazon Bedrock in your organization to build generative AI applications with your data." section
• Update "Everything you need to build generative AI applications" to "Capabilities and services for all your AI development needs"
• Update "Model choice" section to "Choose the best model for your use case" and add details about evaluation tools and future-proofing.
• Update "Customization" section to "Securely customize with your data" and add details about combining multiple data customization tools.
• Add "Safety and guardrails" section with details about security, privacy, compliance, and Guardrails.
• Add "Cost optimization" section with details about Model Distillation, Prompt caching, and Intelligent Prompt Routing.
• Update "RAG" section to "Build and orchestrate agents" and add details about Amazon Bedrock Agents and Amazon Bedrock Flows.
• Add "Move agents from proof of concept to production faster" section with details about Amazon Bedrock AgentCore and its features (Gateway, Memory, Runtime, Identity, Observability).
• Remove "Data Automation" section
• Remove "Security, privacy, and safety Features page Security and privacy for your data and applications Explore security and privacy features Features page Guardrails to build generative AI apps safely and responsibly Explore Guardrails for Amazon Bedrock" section
• Remove "Access the industry's broadest selection of fully managed models" section with individual model provider descriptions (AI21 Labs, Amazon, Anthropic, Cohere, DeepSeek, Luma, Meta, Mistral AI, poolside, TwelveLabs).
• Update "Use cases" section to "Do more with Amazon Bedrock" and change some use case descriptions.
• Update "Text generation" to "Write new copy"
• Update "Virtual assistants" to "Create a virtual assistant"
• Remove "Text and image search"
• Update "Text summarization" to "Skip the reading"
• Update "Image generation" to "Be the designer"
• Add "Streamline workflows" use case
• Add "Get deep insights" use case
• Update "How to get started" to "Next steps"
• Remove "Blog New capabilities make it easier to use Amazon Bedrock to build and scale generative AI applications and deliver impact Read the blog"
• Update "Console Get started with Amazon Bedrock"
• Update "Demo Check out the demo"
• Update "Training Learn how to build generative AI apps using Amazon Bedrock Take the training" to "Remove Training"
• Remove "Tutorial Explore common generative AI use cases with Amazon Bedrock"
• Remove "Workshop Gain hands-on experience"
• Update "What Is Generative AI?" to "What Is Agentic AI?"
• Update "AWS Trust Center"
• Update "Developers" to "Builder Center"
• Remove "x" before facebook icon