Summary: WHOOP adds tiered membership plans

Why It Matters: WHOOP now offers different levels of service. This changes how they sell their product.

What Changed:

• The main headline changed from "Unlock better health with the all-new WHOOP" to "Understand your health from the inside out".
• New sections were added detailing three membership tiers: "Professional-grade fitness insights at our best price" (WHOOP One), "Advanced health, fitness, and longevity insights" (WHOOP Peak), and "The most powerful WHOOP ever" (WHOOP MG).
• Each tier lists specific features included, like "Sleep, Strain, & Recovery insights" for WHOOP One, "Healthspan and Pace of Aging" for WHOOP Peak, and "Daily Blood Pressure Insights (beta)" and "Heart Screener with ECG readings" for WHOOP MG.
• A new section "Backed by PHD’s, worn by MVPs" was added, featuring celebrity endorsements and user testimonials.
• A new section "Zero distractions" was added, highlighting the screen-free design.
• A new offer "No other wearable lets you try before you buy" was added, promoting a 1-month free trial of Peak membership with a certified pre-owned WHOOP 5.0 device.
• Additional medical information for "WHOOP Advanced Labs" was added.
• The "Live in luxe" section was moved further down the page.