Summary:
Capitalise launches interactive business loan calculator
Why It Matters:
The focus has shifted from general credit monitoring to a specific, high-intent tool. This helps them capture users who are ready to borrow by showing them exact repayment numbers immediately.
What Changed:
- Replaced the general business credit homepage with a dedicated Business Loan Calculator.
- Added an interactive tool where users can input loan amounts, terms, and interest rates.
- Streamlined the value proposition to focus on monthly repayment estimates and eligibility.
- Reduced the emphasis on "credit checking partners" to prioritize "finding the right loan."
- Simplified the 5-step application process, moving from "monitoring" to "applying to four lenders with one application."