Summary:
commercetools replaces expert talk with free trial
Why It Matters:
The company is shifting its main call-to-action from a sales-led approach to a product-led approach. This suggests they want to get users into the software faster rather than having them wait for a sales meeting.
What Changed:
- The primary button next to "Discover agentic commerce" changed from "Talk to an expert" to "Start free trial."
- The link for that button was updated from an enterprise contact page to a direct free trial signup page.
- A large section of text regarding cookie consent and data sharing with third-party partners was removed from the footer.