Summary: commercetools replaces expert talk with free trial

Why It Matters: The company is shifting its main call-to-action from a sales-led approach to a product-led approach. This suggests they want to get users into the software faster rather than having them wait for a sales meeting.

What Changed:

  • The primary button next to "Discover agentic commerce" changed from "Talk to an expert" to "Start free trial."
  • The link for that button was updated from an enterprise contact page to a direct free trial signup page.
  • A large section of text regarding cookie consent and data sharing with third-party partners was removed from the footer.
Track companies like commercetools.com
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →