Summary: Kwik Fit launches Bridgestone tyre sale

Why It Matters: The company has shifted its primary promotional focus from Continental to Bridgestone. They are also moving away from simple discounts toward "win your tyres" sweepstakes to attract customers.

What Changed:

• Replaced the main 20% off Continental tyres offer with a 10% off Bridgestone tyres deal.
• Updated the "Save on tyres" section to feature "Win Your Tyres" contests for Continental, Pirelli, and Michelin.
• Changed promotional codes from brand-specific sale codes (like CONTISALE) to contest-linked codes (like CONTIDEAL).
• Removed the Goodyear "Win Your Tyres" promotion from the featured list.