Summary: Default launches event follow-up and scoring guides

Why It Matters: The competitor is shifting its content strategy to target specific Revenue Operations (RevOps) tasks like event follow-ups and lead scoring. This helps them capture search traffic from users looking for help with HubSpot and Marketo.

What Changed:

• Replaced the "SDR-to-AE Handoff" blog feature with an "Event Follow-Up Email" guide.
• Replaced the "Trade Show Leads" blog link with a "HubSpot Data Enrichment" guide.
• Replaced the "Marketo Salesforce Integration" blog link with a "Marketo Lead Scoring" guide.