Summary: Podscan adds deep audience demographic data

Why It Matters: The platform now provides much more detail about who is listening to specific podcasts. This helps users decide where to spend their ad money or which shows to join as guests.

What Changed:

• Added a "Add to List" feature for competitive analysis and market research.
• Introduced deep audience demographics including age, gender, income, and political leaning.
• Added sponsor intelligence to track which brands are advertising on specific shows.
• Launched a "Similar Shows Discovery" tool to find related podcasts.
• Added host and guest network tracking to see where people appear across different shows.
• Updated the total number of searchable episodes to 48.6M+.