Summary: BuiltWith launches detailed Plans & Pricing page

Why It Matters: The competitor has moved from a simple lookup focus to a clear sales page. They are now showing exactly what users get for their money, including specific limits on reports and logins.

What Changed:

• Replaced the main homepage content with a full pricing table.
• Added three clear tiers: Basic ($295), Pro ($495), and Team ($995).
• Listed 28 specific features included in all paid plans, such as CRM integrations and predictive leads.
• Added a new FAQ section to address common billing and data questions.
• Introduced a "free t-shirt" and "free cap" incentive for long-term users.