Summary: ActiveCampaign updates marketing channels

Why It Matters:

• The shift from "Omnichannel" to "Cross-Channel" and the addition of "WhatsApp Messaging" shows a focus on expanding communication channels beyond traditional email and SMS, emphasizing a more integrated customer journey.
• The updated headline and content highlight a stronger emphasis on AI and "Active Intelligence" as a core differentiator, suggesting a move towards more automated and intelligent marketing solutions.
• The increase in mentioned integrations from 900+ to 950+ indicates continued growth in their ecosystem and a commitment to being a central hub for marketing tools.
• The change in featured industries and customer stories suggests a refinement of their target audience or a showcasing of new successful use cases.
• The expanded footer navigation indicates a more comprehensive and organized approach to providing information and resources to users and partners.

What Changed:

• "Omnichannel Marketing" was renamed to "Cross-Channel Marketing" under "Capabilities."
• "WhatsApp Messaging" was added under "Top Features."
• "Multi-location & Franchises" was renamed to "Franchise & Multi-location" under "Featured industries."
• "Travel & Hospitality" was removed from "Featured industries" and "Non-Profit" was added.
• "Free Tools" was added under "Resources."
• The footer copyright year changed from "2025" to "2025 ActiveCampaign".
• The main headline changed from "Effortless email & marketing automationGrow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns." to "Turn ideas into impact. Without the busywork.Active Intelligence helps you win the day, every day, with AI agents that understand your business goals and bring your vision to life across your marketing channels."
• The sub-headline changed from "Free 14-day trial with email sign-up Email address Get startedJoin over 180k customers. No credit card needed. Instant setup. Businesses of every size deserve big business resultsTurn ideas into impact with automations and email campaigns that connect with your customers on the channels they use most. ActiveCampaign helps you take big swings, capture new opportunities, and bring your best campaigns to life. Explore Marketing Automation A woman working on a laptop, featuring a marketing automation triggered by a user-defined goal and ending with a Slack integration that sends a notification. Email templatesPersonalized, professional emails that are easy to build yourselfActiveCampaign’s email designer (and 250+ pre-made templates) makes it easy to send beautiful emails. And with advanced segmentation, your emails will be more effective than ever. Explore Email Marketing Every channelReach your audience across email, SMS, and adsActiveCampaign lets you reach people wherever they are. Go beyond email marketing and reach people on the channels that are most likely to help you grow. See all channels Sell moreSales automation that lets you focus on the work that drives businessWith sales engagement automation and CRM tools, you can prioritize opportunities, automatically assign tasks, update deals, and focus on selling. Get a CRM that takes tasks off your to-do list. Explore Audience Management & CRM Instantly connect with 900+ of your favorite marketing toolsWe’re more than email automation. Explore 900+ native integrations in our app marketplace and start building automations that trigger or respond to actions across your entire marketing stack. Anyone can create tools that do almost anything. Shopify WordPress Slack Stripe WooCommerce Instagram DocuSign Calendly Square Eventbrite Salesforce Acuity Scheduling Google Sheets Google Ads Facebook Zapier Streamline customer engagement in any industryNo matter what you do, our tools will help you optimize your business and reach your goals. Agency & ConsultingDrive client results Creators & InfluencersConnect with followers Education & Online CoursesMarket and automate learning SaaS & TechnologyScale your tech business Travel & HospitalityAutomate guest experiences HealthcareOptimize the customer experience Real EstateManage leads and referralsBig results for businesses of every sizeWe’ve helped customers in over 170 countries take their business to the next level. From entrepreneurs and start-ups, to enterprise organizations – everyone can find new ways to save time and money. Artivive 47 %Email interaction rate“To start with 100 artists and get to 100,000 with just one community manager shows that ActiveCampaign was the right choice.” Artivive’s story Pit Boss Grills 76,717 Revenue from a single email campaign“Between two emails we did over $76,000 in revenue, and it was largely thanks to ActiveCampaign forms, tagging, and automation that we were able to do that.” Pit Boss’s story Ready to take ActiveCampaign for a spin?Try it free for 14 days.Free 14-day trial with email sign-up Email address Get startedJoin over 180k c..." to "Start your free trial Take the guesswork out of growthActiveCampaign is your always-on marketing advisor, powering seamless customer journeys across email, SMS, WhatsApp, and more. We’re your ideas machine and marketing strategist, here to make sure you always know the next best move to get results. More Powerful Marketing Automation AI MARKETING ORCHESTRATIONSmarter activation. Bigger results. AI agents help you get there.Transform every idea into a ready-to-run campaign—built, personalized, and launched for you by your behind-the-scenes AI team. Skip the to-do list and get it done with an AI Campaign Builder, intelligent segmentation, and predictive sending that activates every message at the perfect moment. Orchestrate Agents with Active Intelligence CROSS-CHANNELYour audience is everywhere. And now you are too.Your audience isn’t just in their inbox—they’re scrolling, chatting, and engaging across their favorite apps and feeds. With ActiveCampaign, you can meet them wherever they are with personalized messaging that goes beyond email. Make sure you’re always top of mind with WhatsApp, SMS, and social messaging for truly cross-channel marketing automation. Explore Cross-Channel Marketing CONTENT CREATIONOn-brand, personalized content. Every time.It’s never been easier to bring your brand to life across every touchpoint. With a powerful content designer, a team of creation-focused AI agents, and tools that instantly import and adapt to your style, you’ll always show up with emails, messages, and landing pages that feel unmistakably yours. Explore Content Creation SALES AUTOMATIONFocus on selling. Sales automation handles the rest.With sales engagement automation and CRM tools, you can prioritize opportunities, automatically assign tasks, update deals, and focus on selling. Get a CRM that takes tasks off your to-do list. Explore Audience Management & CRM Everything you need to succeedAn entire community backing your success—with apps, partners, and 180,000 other customersConnect 950+ of your favorite appsIntegrate your entire marketing tool kit to power smarter campaigns and seamless automation. Explore our App Integrations Join the ActiveCampaign ecosystemBecome an affiliate partner or reseller to turn ActiveCampaign into your next revenue stream. Explore Partner Programs Endless inspiration from across our communityShare your success with automators in every industry, and get support on demand. Join our Community Unmatched resultsWe’ve helped customers in over 170 countries take their business to the next level. From entrepreneurs and start-ups to enterprise organizations—everyone can find new ways to automate and grow. Explore Customer Stories Museum of Science and Industry, Chicago 206% Revenue growth YoY, strongly supported by email marketing“ActiveCampaign lets us send email campaigns, automate features, and manage contacts by staff group. The holy trinity. Other tools couldn’t do all three.” MSI Chicago’s story Pit Boss Grills $76,717 Revenue from a single email campaign“Between two emails we did over $76,000 in revenue, and it was largely thanks to Acti..."
• The number of integrations mentioned increased from "900+" to "950+".
• The customer story "Artivive" was replaced with "Museum of Science and Industry, Chicago".
• The footer navigation was expanded to include "Help Request", "Book a Strategy Session", "Channel partners", "Agency & Reseller", "Affiliate", "App & Developer", "Company", "About Us", "Leadership", "DEI", "Press", "Careers", "Upcoming Events", "Contact Us", "Privacy Policy", "CCPA Opt-Out", and "Legal Center".