Summary: QoQa launches "Les semaines du blanc" campaign

Why It Matters: The competitor has introduced a themed seasonal event focused on home textiles and bedding. This creates a specific reason for customers to visit and buy during the January period.

What Changed:

• Added a new thematic section called "Les semaines du blanc" running from January 12 to 25.
• Updated the product lineup with 14 new offers for home goods like pillows, duvets, and mattresses.
• Introduced a "Dernière chance" (Last Chance) countdown section to create urgency for expiring deals.
• Added a "La Vie en Rose" promotional story link for customers receiving specific packages.
• Refreshed daily deals across all categories including Tech, Sport, and Home.