January 12, 2026 ongoing Get alerts for hubspot.com

Summary: HubSpot launches Breeze AI and Breeze Agents

Why It Matters: HubSpot is moving from a standard CRM to an AI-powered platform. They are adding automated "agents" that can do work for users in marketing, sales, and service.

What Changed:

  • Added Breeze, a new AI layer that powers the whole platform.
  • Added Breeze Agents, which are AI specialists for marketing, sales, and service teams.
  • Rebranded the core system as "Smart CRM" to emphasize AI capabilities.
  • Updated the product navigation to highlight AI use cases like 24/7 customer query resolution and automated prospecting.
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