Summary: Twilio adds customer acquisition and IVR use cases

Why It Matters: Twilio is expanding its focus beyond basic messaging. They are now highlighting specific ways businesses can use their tools to find new customers and manage phone calls automatically.

What Changed:

• Added a new section for customer acquisition and activation.
• Added a specific link for Voice Response Systems (IVR).
• Added a link for bulk text messaging solutions.
• Updated the navigation to include more direct links to marketing and fraud prevention use cases.